• Organic Design Operatives || The ODO Ecodesign Toolkits are a resource to help designers “create eco-friendly projects”.
• IDEO Publication: Greater Good || Excerpt from the PDF document: “As designers, we are empowered to make choices and challenged to understand the consequences of our decisions. In fact, many of us were drawn to the field of design because of our desire to make an impact. While this drive to contribute has long been present in the design discipline, recent trends have thrust design into centre stage and we are increasingly being invited to take on bigger challenges with high-profile partners and even higher potential for impact.”

EDUCATING CLIENTS

References to share with clients or refer to in papers that are considering going green

• Green Consumer Trends || Contains a link to a research paper (pdf) conducted in 2009 on green consumer trends
• Reports from trendwatching.com
• Green Products || Discusses consumers sticking with green products even in rough economic times

educating clients

• 
  GreenBiz
  Contains a link to a research paper (pdf) conducted in 2009 on green consumer trends
• Reports from trendwatching.com
  http://trendwatching.com/trends/ecobounty
  http://trendwatching.com/trends/generationg
• http://www.washingtontimes.com/news/2009/feb/06/green-products-jobs-brig... || Discusses consumers sticking with green products even in rough economic times
• SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients
  http://www.amazon.com/SustainAble-Handbook-Materials-Applications-Design... || Covers issues of sustainability in the areas of paper, printing, formats, materials, inks, and executions. Could be a good “sit-down” book to show clients that sustainable graphic design is really feasible.
• Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
  http://www.amazon.com/Packaging-Sustainability-Systems-Strategies-Innova... || Sustainable packaging overview.
• Struggling to save the planet, with a thesaurus.
  http://www.nytimes.com/2009/05/02/us/politics/02enviro.html || New York Times article covering a report by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington. Talks about how to most effectively phrase the issues.